ModsDV5002
Packaging Design
In this course you will receive an overview of the essential packaging design basics, such as materials, structures, colour, imagery, product positioning, design communication and environmental concerns. You will explore the design of package structures and graphics, the processes of packaging systems, the specifications of materials, and the printing and production of packaging design. Emphasis is placed on developing solutions in relationship to marketing concepts and objectives for various products. In addition, design thinking, consumer and client research and marketing techniques will be addressed.
What is structural packaging design?
The course begins with discussion on the fundamentals and various types of packaging design. This include industry trends, packaging and production terminology, as well as sustainable/recycling practices.
Marketing and product positioning:
Basic strategies and concepts of market research, product positioning and design thinking will be explored. This includes packaging branding and marketing, psychology of the consumer as it relates to packaging, package requirements, and the design thinking process. The aim of this section is to allow you to define client needs, assesses audience demographics, and explore the conditions affecting dimensional construction, point-of-purchase and display of packaged products.
Package design, layout and production:
You will receive an introduction to the basics and principles of structural packaging design. This may include the study of basic packaging structure, paper selection, design formats, typography, graphic imagery, colour, and packaging material production.
Class assignments:
You will experiment with structure, form, function, typography, balance, color, and other attributes to create a range of unique and effective packaging prototypes. Classes will include mini-lectures, demonstrations, and activities that may be included in the assessment.
What is structural packaging design?
The course begins with discussion on the fundamentals and various types of packaging design. This include industry trends, packaging and production terminology, as well as sustainable/recycling practices.
Marketing and product positioning:
Basic strategies and concepts of market research, product positioning and design thinking will be explored. This includes packaging branding and marketing, psychology of the consumer as it relates to packaging, package requirements, and the design thinking process. The aim of this section is to allow you to define client needs, assesses audience demographics, and explore the conditions affecting dimensional construction, point-of-purchase and display of packaged products.
Package design, layout and production:
You will receive an introduction to the basics and principles of structural packaging design. This may include the study of basic packaging structure, paper selection, design formats, typography, graphic imagery, colour, and packaging material production.
Class assignments:
You will experiment with structure, form, function, typography, balance, color, and other attributes to create a range of unique and effective packaging prototypes. Classes will include mini-lectures, demonstrations, and activities that may be included in the assessment.
| AUs | 3.0 AUs |
| Exam | N/A |
| Grade Type | N/A |
| Maintaining Dept | ADM |
| Prerequisites | N/A |
| Mutually Exclusive With | N/A |
| Not Available To Programme | ACBS, ACC, ACDA, AERO, AISC, ARED, ASEC, BACF, BASA, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEE 1, CEEC, CHEM, CHIN, CMED, CNEL, CNLM, COMP, CS, CSC, CSEC, CVEC, DSAI, ECDS, ECMA, ECON, ECPP, ECPS, EEE, EEE 1, EEEC, EESS, ELAH, ELH, ELHS, ELPL, ENE, ENE 1, ENEC, ENG, ESPP, HIST, HSCN, HSLM, IEEC, IEM, LMEL, LMPL, LMS, MACS, MAEC, MAEO, MAT, MATH, ME 1, ME(DES), ME(IMS), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHMS, PHY, PLCN, PLHS, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SPPE, SSM |
| Not Available To All Programme With | Yr1 |
| Not available as Core for programmes | N/A |
| Not Available as PE for programmes | N/A |
| Not Available as BDE/UEs for programmes | N/A |
| Not Offered To | N/A |
Total hours per week: 3 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1330 | 63315 TUT (G01) 1330-1620 Thu ART-01-02 | ||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 |