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ModsDV2010AY2015/2016 Semester 1

Packaging Design

AY2015/2016 Semester 1

This course offers a broad overview of the basics of packaging design such as material consideration, formal structure, colour design, imagery, product positioning and environmental concerns. It offers an intensive examination of materials and processes as they relate to the manipulation of forms for packaging. Through an understanding of the qualities inherent in packaging materials, students produce a variety of packaging solutions that deal with shape, form and volume. Emphasis is placed on developing solutions in relationship to the marketing concepts and objectives for various products. In addition, consumer and client research and marketing techniques will be addressed.

AUs3.0 AUs
CategoriesCoreBDE
Not Available To ProgrammeACBS, ACC, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM
Not Available To All Programme WithYr1
Mutually Exclusive WithVIS375
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