Design In Motion

AY2019/2020 Semester 1

What is motion graphics? Overview of the history, evolution and contemporary practice of Motion Graphics. Motion Design Principles: An investigation of a series of motion design principles that underpin how moving graphics is formed and made to cohesively communicate a message and idea through time. Motion Sketch Lectures: An introduction to the principles of design to be applied creatively with the principles of motion to create meaning and to communicate an idea. Software Tutorials: Through a series of tutorials, students will learn the tools, strategies and knowledge of software such as Adobe After Effects to create and design their projects in this class. Class assignments: A. Two creative projects: 1. Moving Infographics Create a 45 second moving information graphics to convey a narrative and idea using purely vector graphics. AND 2. Adapted Book to Movie Title Sequence: Create an 60 second adapted book to movie title sequence featuring key cast and production theme. OR 3. Brand Ident: Create a 30 second brand ident for a selected brand to communicate it?s brand essence and message to a specific target audience. B. Motion Sketches: Create 4 motion sketches of 5-10 seconds each to explore the various principles of design and principles of motion in Adobe After Effects. C. One Shared Tutorial Online: Analyse, break down and share an online tutorial on motion graphics with the class.