Designed Experiences

AY2024/2025 Semester 2

This course will introduce to you the theories and methods of experience design in context of an increasingly experience-focused economy. You will develop a practice-based proficiency for designing immersive and memorable experiences that is applicable towards a variety of disciplines. Emphasis is placed on the methodology of how memorable experiences can be strategized, designed and staged so that it deepens engagement with target audiences. Through lectures, experience-audit exercises, in-class interactions and critiques, you will develop skills and knowledge that are essential for delivering memorable experiences in our everyday contemporary context.