Typography Ii

Typography Design II provides the opportunity to develop effective and innovative typographic practice, an indispensable foundation for other visual communication courses. You will examine the essential function that typography plays and develop the necessary skills and techniques to use typography in the support of effective visual communication. Through lectures, in-class demonstrations, discussions, comprehensive projects and critiques, you will develop and apply principles of typography such as typographic identification, composition, layout, form, hierarchy, application to multi-page layout, and the enhancement of meaning and content. Assignments are focused on applying and exploring the application of typography adhering to aesthetic and theoretical principles. The assignments allow you to focus on meaning, style and functionality as equal collaborators in effective typographic communication. Projects are intermediate to advanced in level and develop your existing skills in a systematic way throughout the semester. Essential components of this course include research, conceptual development, verbal articulation of visual solutions, production, and visual, verbal and written presentation. Typography Design II also includes the consideration of multiple languages and cultures.