The Contemporary Creative Cultural Industry Of Singapore

AY2018/2019 Semester 1

The course begins with an understanding of key terminology in creative industry economics and policy. It will then look at the policy decisions, local environment, and intellectual influences that led up to the Creative Industries Development Strategy in 2002. The course then covers the direct and indirect effects from this strategy and examines the present day eco-system that includes icons like Esplanade, Singapore Art Museum, Museum of Asian Civilizations, and National Gallery of Singapore. Coursework Assignments: Oral presentations: Group presentation on an international case study either in the cultural area (museums, biennales, festivals, policy) or companies in the creative industries (animation, gaming, music, Web 3.0, design heavy consumer goods, film and TV companies). Should cover history, economics, audiences, history, SWOT, competitive advantages and risks. Written Assignment: A long paper that focusses on best practices in the creative industries, analysing strengths and weaknesses, considering history and future possibilities. Topics are self-generated in discussion with instructor.