Persuasive Technology For Strategic Communication

AY2022/2023 Semester 2

This course explores how various digital technologies can influence individuals' perceptions and behaviors in various communication contexts. These communication contexts include (not limited to), advertising, health promotion, education, environmental communication. The course emphasizes the theoretical approaches of understanding the persuasive effects of various types of technologies, and how they can be applied in various persuasive communication practices. This course is suitable for the students who are interested in psychological and behavioral effects of new media technologies, and who want to apply digital technologies for strategic communication practices in their future career.