Branded Content Marketing For Social Media Campaigns

AY2022/2023 Semester 2

The aim of this course is to introduce students to insights-driven campaigns using content marketing for online and social media platforms. Students will work on a real-client brief and learn practical skills in content planning, publishing, media research, brand audits, corporate storytelling, copy writing for community management, and creative thinking. This class centers on practical insights from experts and practitioners so students can learn how to solve business problems with effective and measurable outcomes. The sum of its parts should feel like a series of workshops built on a structured approach with a good balance of best practices, concepts, and hands-on campaign execution.