Social Media And Digital Campaign Management

AY2014/2015 Semester 1

Upon the completion of the course you will appreciate the complexity of business decision making in a range of advertising and public relations management situations simulating what you will encounter on the client/agency side. Your good work will also enhance your creative portfolio. Most importantly, you will think critically about the brief and come up with a deeply engaging campaign that produces strategic, long term benefits to the business or community.