Health Communication

AY2023/2024 Semester 1

This course is designed to introduce you to significant concepts and issues in the field of health communication. Health communication encompasses theories, research, and practices based on multiple sources of scholarship such as communication, public health, and social psychology. The primary objective of this course is to provide you with knowledge and skills for communicating health in a wide range of contexts. To this end, the course content is organized into three parts. The first part of the course presents theoretical frameworks guide health communication practice. The second part introduces health communication strategies and tactics. For the last part of the course, we will devote time to develop health campaigns as a group project applying the principles and skills learned in class.