Health Communication

AY2016/2017 Semester 1

The course content is organized into four modules. The first part of the course presents theoretical frameworks that guide health communication practice and research. The second module provides basic skills for conducting formative research to make campaign decisions such as the selection of communication objectives and target audiences. The third part of the course introduces a variety of message strategies and channels for delivering health information. For the last part of the course, students will devote time to develop l health communication messages as a group project applying the principles and skills learned in class.