International Strategic Communications Management

AY2014/2015 Semester 1

This course is designed to give students practical overseas experience in tackling major communication challenges. It will give students the opportunity to apply skills learned in Advertising and PR modules. It will expose students to the full process of launching an advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic thinking, media planning, creative execution and consumer testing, right up to client presentation. And the students will be broken into groups and put into competitive situations like professionals in real life.