Not offered in the current semester · Last offered AY2014/2015 Semester 1
Advertising theory, history, and culture. Conceptualisation of advertising campaigns. Understanding teamwork and mentoring relationship in advertising. Development of advertising campaign materials. Advanced copywriting and art direction. Development of an advertising portfolio.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | COM429, CS4029 |
| Not Available To Programme | |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | COM488 |
| Not Offered As BDE | Yes |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 4 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other Relevant Mods
CS0201
Foundations Of Communication Studies
CS0204
Basic Media Writing
CS0900
Communication Strategies For Sustainability & Social Change
CS2005
Speech And Argumentation
CS2006
Visual Literacy And Communication
CS2007
Communication History And Theories
CS2021
News Reporting And Writing
CS2023
Print & Digital Publications
CS2024
Web Design And Technologies