Historical snapshot — AY2015/2016 Semester 2 · View current offering →
ModsCS4075AY2015/2016 Semester 2
Selected Topics In PrEvaluating Producing Campaign Result
AY2015/2016 Semester 2
The course will cover three phases of campaign assessment as follows: a)Formative Research - To understand the types of formative research and target audience, and the role research plays in formulating campaign strategies and programming b)Campaign Evaluation - To evaluate campaign strategy and messages, use of communication channels and publicity tools (including collateral designs), and campaign outcomes vis-`-vis campaign objectives c)Producing Results - To find ways of collecting data that can show the effectiveness of a campaign. To use SPSS for data entry and producing figures and charts. To learn and apply basic statistical tests.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS 1, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSY, SOC, SSM |
| Not Available To All Programme With | (Admyr 2004-2010)-Non Direct Entry, (Admyr 2004-2011)-Direct Entry |
| Mutually Exclusive With | CO475B |
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