Historical snapshot — AY2023/2024 Semester 1 · View current offering →
ModsCS4074AY2023/2024 Semester 1
Consumer Behavior
AY2023/2024 Semester 1
The course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and advertising practices.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To All Programme With | Yr1 |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | COMMON LEC (LE) 0930-1220 Thu SCI-SR1 | ||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 |