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AY2020/2021 Semester 2
The course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and advertising practices.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To All Programme With | Yr1 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 800 | COMMON LEC (LE) 0800-1000 Fri ONLINE | ||||
| 830 | |||||
| 900 | |||||
| 930 | |||||
| 1000 | 06071 TUT (T1) 1000-1100 Fri CS-TR+7 Wk3-13 | ||||
| 1030 | |||||
| 1100 | |||||
| 1130 | 06072 TUT (T2) 1130-1230 Fri CS-TR+7 Wk3-13 | ||||
| 1200 |
