Historical snapshot — AY2018/2019 Semester 1 · View current offering →
ModsCS4074AY2018/2019 Semester 1
Consumer Behavior
AY2018/2019 Semester 1
The course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and advertising practices.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |