Historical snapshot — AY2017/2018 Semester 2 · View current offering →
ModsCS4074AY2017/2018 Semester 2
Consumer Behavior
AY2017/2018 Semester 2
The course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and advertising practices.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1000 | COMMON LEC (LE) 1000-1300 Tue SCI-SR2 | ||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 |