Not offered in the current semester · Last offered AY2014/2015 Semester 2
This is an advanced course on strategy development which will hone the skills necessary for utilizing the entire array of integrated marketing communications. The course will emphasize on developing the knowledge necessary to assess and analyze marketing communication campaigns. A range of topics, including target segmentation, the advertising management process, the role and tasks of agencies, setting ad objectives, managing creativity, media planning, strategic use of direct and retail marketing and sales promotions will be covered.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | COM208, COM258, CS2008, CS2058 |
| Not Available To Programme | |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECON, EEE, EEEC, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB), MTEC, PHSC, PHY, PPGA, PSY, SOC, SSM |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | COM435 |
| Not Offered As BDE | Yes |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 4 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
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| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |