Not offered in the current semester · Last offered AY2019/2020 Semester 2
This course will introduce retail marketing concepts covering both the mechanics and management of retailing from a brand management perspective. Role and concepts of brand equity creation, store and non-store retailing, location and site selection, retail communication mix components such as merchandising, pricing and margin planning, store management, layout and visual merchandising, as well as internal and external promotions will be covered. While the subject will cover theories in retail marketing discipline, it is generally approached with a practical and applied orientation. Learning will include evaluating retail brands and developing strategies for real-life businesses through hands-on projects.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | CS2058 |
| Not Available To Programme | ACBS, ACC, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CS 1, CSC, CSEC, CVEC, ECMA, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ENE, ENEC, ENG, IEEC, IEM, MACS, MAEC, MAT, MATH, ME(DES), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHY, PSLM, PSMA, REP, SCED, SSM |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | |
| Not Offered As BDE | Yes |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 3 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
AY18/19
AY15/16
AY14/15