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AY2021/2022 Semester 2
This course highlights how marketing and media operate in a real world situation. It covers basic concepts of marketing communication and media planning, including characteristics of advertising media, media terms and math, strategies and tactics and media plan development. The course offers students knowledge necessary for all kinds of promotional communication jobs. The ultimate objective is to develop a media plan.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To All Programme With | Yr1 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1430 | COMMON LEC (LE) 1430-1720 Mon SCI-SR2 | ||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 |
