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Historical snapshot — AY2016/2017 Semester 2 · View current offering →
ModsCS4029AY2016/2017 Semester 2

Advertising Creativity Copywriting

AY2016/2017 Semester 2

This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem solving, copywriting, design and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning.

AUs4.0 AUs
CategoriesCoreMinorsBDE
Not Available To ProgrammeACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHY, PPGA, PSLM, PSMA, PSY, SOC, SSM
Not Available To All Programme WithYr1
Mutually Exclusive WithCOM429
Exam

Available Indexes

MonTueWedThuFri
1000

06075 TUT (T2)

1000-1200 Tue

SCI-SR1

Wk2-13

1030

COMMON LEC (LE)

1030-1230 Mon

LF-LT

1100
1130
1200
1230

06076 TUT (T3)

1230-1430 Tue

SCI-SR1

Wk2-13

1300

06074 TUT (T1)

1300-1500 Mon

SCI-SR1

Wk2-13

1330
1400
1430