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Historical snapshot — AY2016/2017 Semester 1 · View current offering →
ModsCS4029AY2016/2017 Semester 1

Advertising Creativity Copywriting

AY2016/2017 Semester 1

This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem solving, copywriting, design and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning.

AUs4.0 AUs
CategoriesCoreMinorsBDE
Not Available To ProgrammeACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHY, PPGA, PSLM, PSMA, PSY, SOC, SSM
Not Available To All Programme WithYr1
Mutually Exclusive WithCOM429
Exam

Available Indexes

MonTueWedThuFri
900

COMMON LEC (LE)

0900-1100 Wed

LF-LT

930
1000
1030
1100

06079 TUT (T1)

1100-1300 Thu

LHS-TR+31

Wk2-13

1130
1200
1230
1300
1330
1400

06080 TUT (T2)

1400-1600 Thu

SCI-SR2

Wk2-13

1430
1500
1530
1600
1630

06081 TUT (T3)

1630-1830 Thu

LHS-TR+31

Wk2-13

1700
1730
1800