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Historical snapshot — AY2014/2015 Semester 1 · View current offering →
ModsCS4029AY2014/2015 Semester 1

Advertising Creativity Copywriting

AY2014/2015 Semester 1

This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem solving, copywriting, design and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning.

AUs4.0 AUs
CategoriesCoreMinorsBDE
Not Available To ProgrammeACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS 1, CS 2, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM
Mutually Exclusive WithCOM429
Exam

Available Indexes

MonTueWedThuFri
1100

07111 TUT (T3)

1100-1300 Thu

PPC LAB

1130
1200
1230
1300
1330
1400

COMMON LEC (LE)

1400-1600 Wed

SCI-EX-SR

1430
1500
1530
1600

07022 TUT (T1)

1600-1800 Wed

CS-TR+8

07023 TUT (T2)

1600-1800 Wed

CS-TR+9

1630
1700
1730