Public Relations Writing

AY2015/2016 Semester 1

This course introduces students into the various aspects and styles of public relations writing to gain visibility in the crowded media arena. Students will be exposed to the world of public relations and the need for fast and accurate information processing ability to create and develop a story or a series of stories to capture the media's attention for higher visibility. Develop skills in various types of PR tools as well as produce several types of PR writing materials. Students will be put in organisational or consultancy settings to prepare them for real-life situations and experience the problems and excitement of what practitioners have to put up with.