Public Relations Communications Management

AY2020/2021 Semester 2

So what is Public Relations? Why is media relations important to an organization? How do you build a win-win relationship with this group of prominent and influential stakeholder? How do you leverage social media and influencers to build awareness and brand recognition for your organization? And how to develop a communications campaign that rocks? You simply can't work in Public Relations these days without acknowledging the changing media landscape in the age of the Internet and social media. This course will also arm you with the useful Public Relations toolbox to help you leverage the online media and platforms for greater impact. Throughout the course, you will find relevant real-life examples to guide your learning. This is an ideal course for students who wish to be equipped with the necessary communications and media management knowledge to gain a head-start in a career in public relations, consultancy, public administration and marketing communications.