Introduction To Advertising Society Consumer Analytics

AY2020/2021 Semester 1

The course aims to develop your understanding of advertising as a form of social communication in contemporary society, including the meanings and functions of advertising in modern culture, advertising?s psychological, ideological, and sociological implications. This course will also inform you of the basics of consumer/audience analytics in relation to advertising. This course will serve as the basis for future advertising courses and advertising/PR practices.