Media Effects

AY2025/2026 Semester 1

We are all media users and whether we are conscious about it or not, the media we use affect us. We need to understand what we do with the media as well as what the media can do to us. That's part of media literacy. But as mass communicators, we also need to understand how what we do affects others. That's part of being responsible. Thankfully, 'media effects' is a rich and popular area of mass communication research. In this class, we will be studying old and new research on how the media shape our experience and existence.