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AY2016/2017 Semester 1
This course focuses on the development and execution of creative and motivating communication. The emphasis is on providing students with an understanding of creative and strategic message development and applying these underlying principles to the media. Students will learn how to use marketing information to develop practical creative strategies. Both visual and written creativity will be emphasised. Students will also learn the requirements for developing advertising messages in different media. Course work includes lectures, discussions, creative assignments, critiques and a final project.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSLM, PSMA, PSY, REP, SOC, SSM |
| Not Available To All Programme With | (Admyr 2004-2010)-Non Direct Entry, (Admyr 2004-2011)-Direct Entry |
| Mutually Exclusive With | COM231 |
| Exam |
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| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
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| 1230 | |||||
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| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1000 | COMMON LEC (LE) 1000-1200 Wed SCI-EXSR | ||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | 06044 TUT (T1) 1200-1300 Wed CS-TR+8 Wk2-13 | ||||
| 1230 | |||||
| 1300 | 06112 TUT (T6) 1300-1400 Wed CS-TR+8 Wk2-13 | ||||
| 1330 | |||||
| 1400 | 06045 TUT (T2) 1400-1500 Wed CS-TR+8 Wk2-13 | ||||
| 1430 | |||||
| 1500 | 06046 TUT (T3) 1500-1600 Wed CS-TR+8 Wk2-13 | ||||
| 1530 | |||||
| 1600 | 06042 TUT (T4) 1600-1700 Wed CS-TR+8 Wk2-13 | ||||
| 1630 | |||||
| 1700 | 06111 TUT (T5) 1700-1800 Wed CS-TR+8 Wk2-13 | ||||
| 1730 |
