Historical snapshot — AY2015/2016 Semester 1 · View current offering →

Creative Strategies

AY2015/2016 Semester 1

This course focuses on the development and execution of creative and motivating communication. The emphasis is on providing students with an understanding of creative and strategic message development and applying these underlying principles to the media. Students will learn how to use marketing information to develop practical creative strategies. Both visual and written creativity will be emphasised. Students will also learn the requirements for developing advertising messages in different media. Course work includes lectures, discussions, creative assignments, critiques and a final project.

AUs	3.0 AUs
Categories	CoreBDE
Not Available To Programme	ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM
Not Available To All Programme With	(Admyr 2004-2010)-Non Direct Entry, (Admyr 2004-2011)-Direct Entry
Mutually Exclusive With	COM231
Exam

Available Indexes

	Mon	Tue	Wed	Thu	Fri
930
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430
1500
1530
1600
1630
1700
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1800

	Mon	Tue	Wed	Thu	Fri
1000			COMMON LEC (LE) 1000-1200 Wed SCI-EX SR
1030
1100
1130
1200
1230
1300			06017 TUT (T1) 1300-1400 Wed CS-TR+7
1330			06017 TUT (T1) 1300-1400 Wed CS-TR+7
1400			07507 TUT (T4) 1400-1500 Wed CS-TR+8
1430			07507 TUT (T4) 1400-1500 Wed CS-TR+8
1500			06018 TUT (T2) 1500-1600 Wed CS-TR+8
1530			06018 TUT (T2) 1500-1600 Wed CS-TR+8
1600			06019 TUT (T3) 1600-1700 Wed CS-TR+8
1630			06019 TUT (T3) 1600-1700 Wed CS-TR+8
1700			07607 TUT (T5) 1700-1800 Wed CS-TR+7
1730			07607 TUT (T5) 1700-1800 Wed CS-TR+7