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AY2014/2015 Semester 1
This course focuses on the development and execution of creative and motivating communication. The emphasis is on providing students with an understanding of creative and strategic message development and applying these underlying principles to the media. Students will learn how to use marketing information to develop practical creative strategies. Both visual and written creativity will be emphasised. Students will also learn the requirements for developing advertising messages in different media. Course work includes lectures, discussions, creative assignments, critiques and a final project.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Not Available To All Programme With | (Admyr 2004-2010)-Non Direct Entry, (Admyr 2004-2011)-Direct Entry |
| Mutually Exclusive With | COM231 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
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| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
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| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1000 | COMMON LEC (LE) 1000-1200 Wed SCI-EX-SR | ||||
| 1030 | |||||
| 1100 | 06444 TUT (T5) 1100-1200 Thu CS-TR+7 | ||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | 06017 TUT (T1) 1300-1400 Wed CS-TR+9 | ||||
| 1330 | |||||
| 1400 | 06018 TUT (T2) 1400-1500 Wed CS-TR+9 | ||||
| 1430 | |||||
| 1500 | 06019 TUT (T3) 1500-1600 Wed CS-TR+9 | ||||
| 1530 |
