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ModsCS2006AY2014/2015 Semester 2
Visual Literacy And Communication
AY2014/2015 Semester 2
Communication process and visual communication. Visual cues: colour, form, depth and movement. Perceptual theories of visual communication: semiotics, cognitive. sensual theories of visual communication: Gestalt, constructivism. Visual persuasion in advertising, public relation, and journalism. Pictorial stereotypes in the media. Orientialism in visual media. Issues surrounding these visual media: Fine art, comics, photography, film, television, and new media.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBEC, CE, CEE, CEEC, CHEM, CHIN, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Mutually Exclusive With | COM206 |
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