Basic Media Writing

The course will introduce students to the fundamentals of writing for the media. It will include writing journalistic and promotional copies. It will also introduce students to the theory of communication, putting in place the WHY of writing. What are they hoping to achieve? How can it connect with the audience? It will cover the WHAT of writing for the media, looking at the essentials of accuracy, fairness, balance, brevity and responsibility; and the difference between objective and subjective writing. It will also introduce some principles of HOW media writing is done, from information gathering, to structure and style, to editing and polishing the final text.