Foundations Of Communication Studies

AY2021/2022 Semester 1

This course provides an introduction to the basic theories, concepts, principles, and contexts of human communication. The course is designed as an introduction to the field of communication studies. It offers an overview of fundamental communication principles and practices applicable to many careers. Students will learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society, as well as our personal lives. Topically, the course will focus on some of the key areas of specialty within our School, which include (but is not limited to) mass communication, promotional communication, interpersonal communication, organizational communication, intercultural communication, and communication in the era of new technologies. Ultimately, this course aims to cultivate an enduring interest, curiosity, and enthusiasm for various facets of communication, both as a discipline (i.e., the 'field' of communication) and as a foundation for human life.