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AY2015/2016 Semester 2
The essence of revenue management is to sell the right product to right customers at right prices a method of profitably managing limited and perishable capacity. This course helps students to apply the principles of revenue management. Main topics include yield management techniques, demand forecasting, dynamic pricing, overbooking, and strategic analysis. Simulation software will be used to gain hand-on experiences.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS-2ndMaj/Spec(THM) 2, ACBS-2ndMaj/Spec(THM) 4, BUS(THM) 3 |
| Mutually Exclusive With | BT202 |
| Exam |
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| 930 | |||||
| 1000 | |||||
| 1030 | |||||
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| 1130 | |||||
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| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||
|---|---|---|---|---|---|---|---|
| 1430 | 00759 SEM (1) 1430-1830 Wed FTR, LHS-TR+42 Wk4,5 | 00759 SEM (1) 1430-1830 Wed FTR, LHS-TR+42 Wk4,5, | 00760 SEM (2) 1430-1830 Thu FTR3, LHS-TR+48 Wk4,5 | 00760 SEM (2) 1430-1830 Thu FTR3, LHS-TR+48 Wk4,5, | |||
| 1500 | |||||||
| 1530 | |||||||
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