New: filter modules by day and time, student links, custom courses →
AY2024/2025 Semester 1
This course aims to develop students' basic skills in conducting and evaluating marketing research projects. It is primarily designed for those who intend to pursue a career in marketing research and for those who will rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To All Programme With | (Admyr 2011-2020) |
| Mutually Exclusive With | BM2502 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||
|---|---|---|---|---|---|---|---|
| 930 | 01204 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13 | 01204 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13, | |||||
| 1000 | |||||||
| 1030 | |||||||
| 1100 | |||||||
| 1130 | |||||||
| 1200 | |||||||
| 1230 | |||||||
| 1300 | |||||||
| 1330 | |||||||
| 1400 | |||||||
| 1430 | 01203 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13 | 01203 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13, | 01205 SEM (3) 1430-1720 Tue S4-SR19, FTR3 , Wk9,10,13 | 01205 SEM (3) 1430-1720 Tue S4-SR19, FTR3 Wk9,10,13 | |||
| 1500 | |||||||
| 1530 | |||||||
| 1600 | |||||||
| 1630 | |||||||
| 1700 | |||||||
