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AY2022/2023 Semester 1
This course aims to develop students' basic skills in conducting and evaluating marketing research projects. It is primarily designed for those who intend to pursue a career in marketing research and for those who will rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To All Programme With | (Admyr 2011-2020) |
| Mutually Exclusive With | BM2502 |
| Exam |
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| Mon | Tue | Wed | Thu | Fri | |
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| 930 | 01109 SEM (1) 0930-1220 Tue //S4-SR19 | ||||
| 1000 | |||||
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| 1130 | |||||
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| 1230 | |||||
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| 1330 | |||||
| 1400 | |||||
| 1430 | 01110 SEM (2) 1430-1720 Tue //S4-SR19 | 01111 SEM (3) 1430-1720 Wed //S3-SR7 | |||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 |
