Digital MarketingConnecting With Customers In TodayS World

AY2021/2022 Semester 1

Digital technologies are capturing the imagination of people worldwide. Businesses, including the marketing discipline, are facing difficulties in capitalizing on the potential gains afforded by these technologies. Specifically, misconceptions abound on what marketing through digital technologies, like social media, entails. This course will provide an overview of conducting marketing through digital media starting with fundamentals of digital marketing and strategies for its management. Issues in implementing a digital marketing initiative will be reviewed. Social media marketing will be highlighted due to its current prominence. Students who wish to explore marketing through digital media may take this course. You will be provided with training and hands-on experience in selected digital marketing solutions. The course will spot trends and highlight opportunities for those wishing to enter this field.