International Business Environment

AY2014/2015 Semester 1

The international dimension has become a common feature of business and trade. We have all heard the jargon phrases, such as `globalization',`multinational corporation', and `cross-border transactions', many of which are now cliches. Despite this, doing business internationally is not easy. Whether in a broad sense, or in terms of the specific functions and activities of a firm, is international business involves interaction between multiple players, in a dynamic and interconnected environment. This course aims to provide students with a clear foundation in the multi-level structure of the international business environment, as an interactive nexus of domestic and global contexts, shaped by institutions, businesses, and stakeholders.