Innovation Marketing

AY2019/2020 Semester 2

In a rapidly changing, dynamic, uncertain and engaging world, which quite quickly renders various products and services obsolete or irrelevant and new opportunities and challenges arise, organizations need to continuously innovate and come out with new solutions. This is all the more pertinent and urgently needed in an increasingly connected world, where rapid technological innovations continue to proliferate our world and the digital revolution is fast impacting values demanded by customers, offerings by competitors and the way businesses are carried out and product/services are marketed. The aim of this course is to enable students to learn practical skills and intellectual knowledge of how to market innovations, for sustainable success. This subject complements the suite of existing marketing and other business subjects that are offered by NBS. It provides yet another avenue for students interested to pursue their career with organisations engaged in innovations or who may wish to have their own start-ups.