Mobile communication is the fastest growing and most ubiquitous form of mediated communication in the world. The course will cover basic concepts in terms of mobiles and their impact on society, covering both commercial and social aspects of mobile communication, primarily focusing on Singapore. The commercial aspect will cover global trends, mobile advertising and business models of the mobile first eco-system, while the social aspect will focus on domains of local interest such as gaming, gender, health, immigration, and youth. The course offers students knowledge necessary to understand and critically assess the transformational impact of mobile communication due to applications, advertising, financial interaction, social networking, streaming, etc. This class will give the student insight into commercial aspects and social consequences to understand why mobile communication has become such a major force in our society.
| AUs | 3.0 AUs |
| Grade Type | |
| Prerequisite | |
| Not Available To Programme | |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
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